Rewind

Jobs liked to tell the story about how everything that he had done correctly had required a moment when he hit the rewind button.

In each case, he had to rework something that he discovered was not perfect.

He talked about doing it on Toy Story, when the character of Woody had evolved into being a jerk, and on a couple of occasions with the original Macintosh.

“If something isn’t right, you can’t just ignore it and say you’ll fix it later,” he said. ” That’s what other companies do.”

Walter Isaacson, Steve Jobs